mySugr is a digital health company that aims to simplify life with diabetes. It gives people with diabetes the tools, know-how, and confidence to ease the complexity of their daily diabetes routine. My role together with brand strategies team is to keep our users up to date and communicate in the best efficient way through the visuals.
The main goal of working on different campaigns is to encourage existing users to regularly collect their diabetes data in one place via mySugr app and safely share it with their healthcare team via RDCP for less hassle, more insights, and better outcomes.
Via social media and blog posts on the website we wanted to achieve several goals, which are:
• Increase user engagement & retention
• Being closer and opener with our users
• Sharing real stories from people with diabetes for people with diabetes
The first thing when you come in the HQ of mySugr office in the heart of Vienna you see a huge 6.8m x 2.8m black wall. The head of design and myself made a goal to make this wall great everyone coming there before grabbing a mug of an amazing coffee. Based on brand guidelines I was ideating and sketching different ideas to bring the spirit of mySugr mission into the visual concept.
I have never sketched or painted on such a huge wall, but it seemed a very nice challenge. It was not just a challenge to transfer from digital into the real wall, but how to make colors. No, it's less complex than preparing the concept, which will stay on the wall, and at least 100 employees will see it each day. It had to represent the idea of the product and how everything is connected.
Each project was challenging my skills and knowledge, which brought me to a new level of being designer, being creator. It was very important to keep the consistency in the visual line with an established brand guideline. The responsibility on each project was very high from creating print materials, which will be used in 80 different countries till the wall design (face of the mySugr office).
